Selling Latin America: A Problem in International Salesmanship.

Selling Latin America: A Problem in International Salesmanship, written by William Edmund Aughinbaugh in the early 20th century, serves as a comprehensive guide to the sales potential in Latin American markets. The book addresses the unique characteristics and demands of various countries, including Brazil and Argentina, while providing practical advice for American businesses seeking to expand their commerce in the region. Aughinbaugh's insights are particularly relevant in the context of the post-World War I economic landscape, where American businesses were looking for new opportunities as European markets faced disruption.