Rhyme about an Electrical Advertising Sign

In 1914, electric signs were still a novelty in American cities, and Vachel Lindsay captured what it felt like to stand on a nighttime street surrounded by these glowing advertisements, a strange mix of wonder and unease. This poem crackles with that same energy, riding the boundary between advertising jingle and prophetic chant. Lindsay, who coined the term "singing poetry" for his work, crafted verses meant to be performed, and this piece demands to be spoken aloud, its rhythms echoing the pulsating electric glows it describes. The result is both celebration and warning: commercial light as a new kind of magic, advertising as modern incantation. For readers curious about American modernism's wild early days, before the movement grew quiet and intellectual, this poem offers pure kinetic energy. It's for anyone who wants to hear what modernity sounded like when it was still shocking.