Our Business Civilization: Some Aspects of American Culture
1929

Our Business Civilization: Some Aspects of American Culture
1929
Written in 1929, on the eve of the Great Depression, this piercing cultural critique examines what happens when a nation surrenders its soul to commerce. James Truslow Adams, a Pulitzer-winning historian, argues that America has become uniquely dominated by business values in ways that Europe never was. Where England still balanced commerce against aristocracy, the church, and the professions, America let the pursuit of profit colonize every corner of life. The result is a civilization that measures worth in material terms, that treats education as job training, that confuses consumption with achievement. Adams is not anti-business; he acknowledges its real benefits. But he warns that when profit becomes the only measure of a life, a society loses something it cannot name. Nearly a century later, this book reads less like history than prophecy.






