It Pays To Advertise

It Pays To Advertise is a screwball comedy by Walter Hackett, centering on a soap manufacturing mogul's efforts to motivate his idle-rich son. The plot features a Countess who may not be what she seems, a questionable sweetheart, and a theatrical press-agent, all intertwined with the son's attempt to establish a competing soap company. This play highlights themes of ambition and deception in the world of advertising and business.