Christopher H. Lovelock
27 works on record
Works
Principles of service marketing and management
1999
Mercadotecnia de Servicios
1997
Product plus
1994
Public and nonprofit marketing--cases and readings
1984
Marketing for public and nonprofit managers
1984
Services marketing
1983
Services Marketing (European Perspectives)
European Casebook on Implementing Service Strategies (European casebook series in management)
Marketing challenges
Problems in marketing
Marketing public transportation
Essentials of Services Marketing
Fu wu ying xiao
Managing Services
1988
Non-business marketing cases
1980
Readings in public and nonprofit marketing
1978
Cases in public and non-profit marketing
1977
Public and Nonprofit Marketing
Services marketing in Asia
Valuepack : Marketing Channels/Services Marketing : International Edition/Internet Marketing
Nonbusiness marketing cases
The role of marketing in improving Postal Service effectiveness
Theoretical contributions from services and nonbusiness marketing
Evaluating introductory marketing textbooks
Periodicals of interest to researchers in marketing
Structural models for the analysis of traveler attitude-behavior relationships
Balanced transportation planning for suburban and academic communities