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Cases in public and non-profit marketing

Cases in public and non-profit marketing1977

teaching notes ; byChristopher H. Lovelock and Charles B. Weinberg.

Christopher H. Lovelock

Details

First published
1977
OL Work ID
OL1998329W

Subjects

MarketingCase studiesNonprofit organizationsGovernment business enterprisesManagementGovernment Corporations

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Book data from Open Library. Cover images courtesy of Open Library.