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Principles of service marketing and managementPrinciples of service marketing and management

Principles of service marketing and management1999

Christopher H. Lovelock

Details

First published
1999
OL Work ID
OL1998333W

Subjects

Service industriesMarketingManagementDienstleistungCommercie˜le dienstverleningService industries, managementConsumer industries - general & miscellaneousIndustry profiles - general & miscellaneousMarketing services

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Book data from Open Library. Cover images courtesy of Open Library.