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Public and nonprofit marketing--cases and readingsPublic and nonprofit marketing--cases and readings

Public and nonprofit marketing--cases and readings1984

Christopher H. Lovelock

Details

First published
1984
OL Work ID
OL1998327W

Subjects

MarketingNonprofit organizationsGovernment business enterprisesCase studiesGovernment publicityGovernment Corporations

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Book data from Open Library. Cover images courtesy of Open Library.