Roger Sessions

“When we have a product planning session you’re not allowed to volunteer your opinion, you’re only able to volunteer what you’ve picked up directly from a customer. You can’t say, ‘I want us to improve this. . . .’ When people slip and couch it like that, they are invariably asked, ‘Which customer told you to say that?’ ‘What data do you have from customers that supports that?’ ‘Whom did you talk to?’ ‘What did they say exactly?’” When it comes to product development, it’s the customer’s feedback that gets acted on. Why? Because when feedback comes from a customer, “It keeps the hard-charging opinions about what the product should and shouldn’t do out of it.””

“Morning training sessions at Chain-O’-Lakes Stadium, in Winter Haven, were studied with a mixture of excessive optimism and unjustified despondency by the immense Boston press corps, which has traditionally been made uneasy by success.””

“This relaxing visualisation enables clients to look at their identity and uniqueness, becoming aware of where they have come from and where they are going. It may take clients a while to interpret and make their own, perhaps thinking it through and working on it between sessions. Once they have discovered their own unique song, it can help them move on in a positive way.””