George Horace Lorimer

George Horace Lorimer was an influential American journalist, editor, and publisher, best known for his long tenure as the editor of The Saturday Evening Post from 1899 to 1936. Under his leadership, the magazine's circulation skyrocketed from a few thousand to over one million, making it one of the most popular publications of its time. Lorimer played a pivotal role in shaping American literature by publishing works from some of the era's most significant writers, including Willa Cather and F. Scott Fitzgerald. He also recognized the talent of illustrator Norman Rockwell, hiring him to create iconic cover art that would define the magazine's visual identity. In addition to his editorial achievements, Lorimer served as president of the Curtis Publishing Company from 1932 until 1936. His contributions to journalism and publishing left a lasting impact on American culture, as he not only elevated the standards of periodical literature but also fostered a sense of community through storytelling. Lorimer's legacy endures in the realm of American publishing, where his vision helped to establish the magazine as a platform for both literary and artistic expression.