What would you like to read?Search books, authors, genres, shelves, users...
Search books, authors, genres, shelves, users...Search books, authors, genres, shelves, users...
What would you like to read?Search books, authors, genres, shelves, users...
Search books, authors, genres, shelves, users...Search books, authors, genres, shelves, users...
2 books
Edward Louis Bernays (/bɜːrˈneɪz/ bur-NAYZ; Austrian German: [bɛrˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values. His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. His involvement in Guatemala facilitated US imperialism and contributed to decades of civil unrest and repression, raising ethical concerns about his role in undermining democratic governance. He worked for dozens of major American corporations, including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations.
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
