E. Dixon

“Capitalism needs an enemy. If a real one doesn’t exist, it simply creates one … “Marxism.” Since there is no political and economic Marxism in America, the American right have invented cultural Marxism to perform the role of ultimate “other”, the thing to be hated, feared and resisted. What they call cultural Marxism is in fact what sane people call liberal cultural capitalism, i.e. the culture associated with liberal capitalists rather than conservative capitalists. Of course, in the demented minds of the far right, liberalism is Marxism, which is why Barack Obama was routinely branded a Marxist by the far right, despite never espousing a Marxist sentiment in his entire life. Liberal views, multiculturalism, and political correctness are not Marxist. They are liberal. Why would anyone call them Marxist except to demonize them? No honest person would ever refer to them as anything other than liberal, but since when have the American far right ever been honest? Their game is always the same: to generate maximum hatred of anything that is not conservative, libertarian, Confederate, racist, white Supremacist, and Nazi. Marxism is quintessentially about class struggle, about the workers versus the owners, and the aim of producing a classless society where the people are fully in charge of their own lives, and are never the slaves of the masters. Liberalism, by contrast, does not focus on class struggle but on values, identities and “rights”, especially of minorities. Right wingers have confused liberal capitalism with Marxism. Of course, they have done this deliberately to demonize liberal capitalism in order to convert all capitalists to conservative capitalism. They only want to see conservative (right wing) capitalism, or libertarian (far right) capitalism. Everything else is to be routinely denounced as “Marxist.” It’s just the good old McCarthyite tactic – tried and tested over the decades – that right wingers love so much.””

“In a situation where the consequences of wrong decisions are so awesome, where a single bit of irrationality can set a whole train of traumatic events in motion, I do not think that we can be satisfied with the assurance that “most people behave rationally most of the time”.’ C. E. Osgood””

“in July 1925, when E. K. Strong published The Psychology of Selling. This seminal work introduced the idea of sales techniques, such as features and benefits, objection handling, closing, and, perhaps most important, open and closed questioning.””