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Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management

Herbert Newton Casson

Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management

Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management

Herbert Newton Casson

Published in 1911, 'Ads and Sales' by Herbert Newton Casson is a pioneering work that applies the principles of Scientific Management to advertising and sales. Casson highlights the significance of efficiency in a market where advertising expenditures reach two million dollars daily and sales total one hundred million. This treatise critiques the habitual practices in advertising and selling, advocating for innovative approaches to improve effectiveness in these fields.

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This book is a treatise on advertising as it was in the United States in 1911. "This book is the first attempt, as far a...

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Herbert Newton Casson
1869-1951

Canadian journalist and author who explored the impact of technology on society.

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