Certain Success

This is the audacious premise at the heart of Certain Success: that you are a product, and your greatest skill must be learning to sell yourself. Written in the punchy, no-excuses style of early 20th century self-help, Norval A. Hawkins argues that the deserving often fail not from lack of talent but from inability to showcase their qualifications. Success and failure, he contends, flow from specific characteristics and actions. Traits you can develop. The book pulls no punches. Those who remain ignorant, lazy, shiftless, or dishonest will make a complete failure of life. This is not gentle encouragement. It is a blunt manual on personal marketing, on viewing your skills and qualifications as marketable goods in a competitive world. For readers tired of soft-focus positivity and hungry for hard-won wisdom about how reputation and opportunity actually work, Certain Success offers unvarnished strategies for turning yourself into someone others want to buy into.