Poster Advertising: Being a Talk on the Subject of Posting as an Advertising Medium, with Helpful Hints and Sensible Suggestions to Poster Advertisers, and with Thirty-Two Pages of Full Color Reproductions of Posters Used by National Advertisers

A guidebook on the subject of advertising through poster posting, written in the early 20th century. The book aims to provide insights and practical advice for advertisers looking to utilize this medium effectively, particularly highlighting its potential for local advertising and its advantages over other forms. It includes tips gleaned from Hawkins's vast corporate experience and features colorful reproductions of notable posters used by national advertisers. The opening of ''Poster Advertising'' introduces the concept and significance of poster posting as a specialized form of advertising. Hawkins outlines his intent to fill a gap in advertising literature focused on this medium, arguing for its efficiency and effectiveness. He emphasizes the strategic advantages of using large, colorful posters that capture attention in various locations, and addresses the necessity for advertisers to invest in high-quality designs. Hawkins also touches on the nature of poster size, cost, and practical advice for optimizing their impact, setting the stage for a comprehensive discussion on the topic.