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William Strunk Jr. (July 1, 1869 – September 26, 1946) was an American professor of English at Cornell University and the author of The Elements of Style (1918). After his former student E. B. White revised and extended the book, The Elements of Style became an influential guide to writing in the English language, informally known as “Strunk & White”.
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.