
J. Berg Esenwein was an influential American author and educator, best known for his contributions to the fields of public speaking and screenwriting. Born in 1867, Esenwein dedicated much of his career to teaching and writing, focusing on the art of communication in various forms. His seminal work, 'The Art of Public Speaking,' co-authored with Dale Carnegie, became a cornerstone text for aspiring speakers and remains a significant resource for understanding the principles of effective oratory. This book not only provided practical techniques for public speaking but also emphasized the importance of confidence and audience engagement, making it a staple in educational institutions. In addition to his work on public speaking, Esenwein made notable contributions to the burgeoning field of film with 'Writing the Photoplay.' This book offered aspiring screenwriters insights into the craft of writing for the cinema, reflecting the growing importance of film as a medium of storytelling in the early 20th century. Through his writings, Esenwein played a crucial role in shaping the discourse around both public speaking and screenwriting, influencing generations of communicators and storytellers. His legacy endures in the continued relevance of his works in contemporary education and media.
“If you believe you will fail, there is no hope for you. You will.Rid yourself of this I-am-a-poor-worm-in-the-dust idea. You are a god, with infinite capabilities. "All things are ready if the mind be so." The eagle looks the cloudless sun in the face.””
“A watch manufacturer in New York tried out two series of watch advertisements; one argued the superior construction, workmanship, durability, and guarantee offered with the watch; the other was headed, "A Watch to be Proud of," and dwelt upon the pleasure and pride of ownership. The latter series sold twice as many as the former. A salesman for a locomotive works informed the writer that in selling railroad engines emotional appeal was stronger than an argument based on mechanical excellence.””