Servqual, a multiple-item scale for measuring customer perceptions of service quality
Servqual, a multiple-item scale for measuring customer perceptions of service quality
A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry, A Parasuraman
Details
- OL Work ID
- OL11019355W
Subjects
Customer servicesMarketing researchResearchMarketingPolitics and government