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Essentials of new product managementEssentials of new product management

Essentials of new product management

Nikhilesh Dholakia, John R. Hauser, Glen L. Urban

Details

OL Work ID
OL3909022W

Subjects

ManagementNew productsDiffusionGestionProductontwikkelingMarketingInnovationsProduits nouveauxGestion d'entreprise

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Book data from Open Library. Cover images courtesy of Open Library.