Essentials of new product management
Essentials of new product management
Nikhilesh Dholakia
,
John R. Hauser
,
Glen L. Urban
Details
OL Work ID
OL3909022W
Subjects
Management
New products
Diffusion
Gestion
Productontwikkeling
Marketing
Innovations
Produits nouveaux
Gestion d'entreprise
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