John R. Hauser
24 works on record
Works
Numerical Methods for Nonlinear Engineering Models
Essentials of new product management
Competitive advertising and pricing in duopolies
Metrics to value R&D
Applying Marketing Management
Application of the "defender" consumer model
Direct assessment of consumer utility functions
Defensive strategy models
From Little`s Law to Marketing Science - Essays in Honor of John D. C. Little
From Little's Law to Marketing Science
Design and Marketing of New Products
Application of the Defender Consumer Model
Supplemental appendices to: competitive advertising and pricing in duopolies
Competitive price and positioning strategies
The coming revolution in marketing theory
Quality function deployment
An Evaluation cost model of evoked sets
The Competitive implications of relevant set/response analysis
Integrating mechanisms for marketing and R&D
Defensive marketing strategies
Research, development and engineering metrics
The house of quality
Theory and Application of Defensive Strategy (Report No. 85-107)
Theory and application of defensive strategy