Glen L. Urban
35 works on record
Works
Strategies for e-business success
Pre-test-market models
Market response models for the analysis of new products
Advertising budgeting and geographic allocation
SPRINTER mod I
An on-line technique for estimating and analyzing complex models
Market share rewards to pioneering brands
Ideas on a decision-information system for family planning
A model for the management of a family planning system
Product planning decision
New product decisions
Product interdependency in new product decisions
A model for strategic planning of family planning programs
Essentials of new product management
A strategic planning model for the management of a family planning system
A quantitative approach to new product decision making
Marketing entry strategy formulation
SPRINTER
A model for product line decisions
Evolutionary modeling in the analysis of new products
Advanced marketing strategy
Don't just relate-- advocate!
Price and non-price determination in the multiproduct firm
An emerging process of building models for management decision makers
Application of management sciences in marketing
From Little`s Law to Marketing Science - Essays in Honor of John D. C. Little
From Little's Law to Marketing Science
Design and Marketing of New Products
on-Line Technique for Estimating and Analyzing Complex Models
Quantitative Approach to New Product Decision Making
Model for Product Line Decisions
Model for Strategic Planning of Family Planning Programs
Strategic Planning Model for the Management of a Family Planning System
Prelaunch forecasting of new automobiles
Premarket forecasting of new consumer durables