Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Brand AdmirationBrand Admiration

Brand Admiration

Deborah J. MacInnis, Andreas B. Eisingerich, C. Whan Park, Allen M. Weiss

Details

OL Work ID
OL21134485W

Subjects

MarketingStrategic planningDecision makingBranding (Marketing)BUSINESS & ECONOMICSGeneralIndustrial ManagementManagementManagement ScienceOrganizational Behavior

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.