Brand Admiration

Brand Admiration
Deborah J. MacInnis, Andreas B. Eisingerich, C. Whan Park, Allen M. Weiss
Details
- OL Work ID
- OL21134485W
Subjects
MarketingStrategic planningDecision makingBranding (Marketing)BUSINESS & ECONOMICSGeneralIndustrial ManagementManagementManagement ScienceOrganizational Behavior