D
Deborah J. MacInnis
11 works on record
Works

Handbook of brand relationships

Consumer Behavior, Loose-Leaf Version

Brand Admiration
Information processing from advertisements
Information processing from advertisements
Comportamiento Del Consumidor
Comportamiento Del Consumidor
Custom Consumer Behavior
Custom Consumer Behavior
Consumer Behaviour
Consumer Behaviour
Bundle
Bundle
Assessing when increased media weight helps sales of real-world brands
Assessing when increased media weight helps sales of real-world brands
Brand Benefits Playbook
Brand Benefits Playbook
Enhancing the managerial relevance of information-processing theory in an advertising context
Enhancing the managerial relevance of information-processing theory in an advertising context