Alvin J. Silk

Behavioral and management science in marketing

Conflict policy and advertising agency-client relations

Measuring influence in organizational purchase decisions

Response set and the measurement of self-designated opinion leadership

Test-retest correlations and the reliability of copy testing

The influence of advertising's affective qualities on consumer response

Notes on the application of attitude measurement and scaling techniques in marketing research

The use of preference and perception measures in new product development

A note on testing for constant reliability in repeated measurement studies

What Is Marketing?

Effect of advertisement size on the relationship between product usage and advertising exposure

Aggregate Advertising Expenditure in the U. S. Economy

The unbundling of advertising agency services

Concentration levels in the U.S. advertising and marketing services industry

On inter-industry variation in the vertical integration of advertising services

Advertising copy development and optimal search

Advertising's affective qualities and consumer response

Costs, institutional mobility barriers, and market structure

Scale and scope effects on advertising agency costs

Intermedia substitutability and market demand by national advertisers

Scale and scope economies in the global advertising and marketing services business