Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Behavioral and management science in marketingBehavioral and management science in marketing

Behavioral and management science in marketing

Harry L. Davis, Alvin J. Silk, Victor J. Cook

Details

OL Work ID
OL19142481W

Subjects

MarketingCongressesAdvertisingConsumers' preferencesNew productsConsumers

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.