Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Notes on the application of attitude measurement and scaling techniques in marketing researchNotes on the application of attitude measurement and scaling techniques in marketing research

Notes on the application of attitude measurement and scaling techniques in marketing research

Alvin J. Silk

Details

OL Work ID
OL6201388W

Subjects

AttitudesInfluence (Psychology)Consumers

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.