R
Roland T. Rust
16 works on record
Works
Driving customer equity
2000
Service marketing
1996
Readings in service marketing
1996
Return on quality
1994
Advertising media models
1986
E-Service
Service quality
Handbook of Service Marketing Research
Customer equity management
Instructor's resource book to accompany Rust/Zahorik/Keining Service marketing
Maximaliseren van klantenrelaties
EEG response to advertisements in print and broadcast media
EEG response to advertisements in print and broadcast media
1985
A probabilistic measure of model superiority
A probabilistic measure of model superiority
1981
An audience flow model of television viewing behavior
An audience flow model of television viewing behavior
1981
Feeling Economy
Feeling Economy
Getting returns from service quality
Getting returns from service quality