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Customer equity managementCustomer equity management

Customer equity management

Katherine N. Lemon, DAS NARAYANDAS, Roland T. Rust

About this book

This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.

Details

OL Work ID
OL20487188W

Subjects

KundenmanagementManagementCustomer equityKlantgerichtheidUnternehmenRelatiemarketingKundenwertCustomer relations, management

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HardcoverOpen Library
Book data from Open Library. Cover images courtesy of Open Library.