John O'Shaughnessy
30 works on record
Works
The undermining of beliefs in the autonomy and rationality of consumers
2007
The Greatest Gift
2007
Persuasion in advertising
2003
The marketing power of emotion
2003
The big "R"
2000
Explaining buyer behavior
1992
Why people buy
1987
Competitive marketing
1984
Patterns of business organization
1976
Inquiry and decision
1972
Interpretation in Social Life, Social Science, and Marketing
Consumer Behaviour
Patterns of Business Organization (RLE: Organizations)
Business Organization (RLE: Organizations)
The Seven Intentions of Mourning
Marketing competitivo
Business Organization (Study in Management)
1972
Evaluate your sales force
1971
Analysing and controlling business procedures
1969
L' Organisation des entreprises
1968
Business organization
1966
Business organisation
1966
Work study applied to a sales force
1965
Philosophy of Marketing
Inquiry and Decision (Routledge Revivals)
Marketing Power of Emotion
Undermining of Beliefs in the Autonomy and Rationality of Consumers
A return to reason in buyer behavior
Marketing, science and technology
Simplify the Prophetic