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The undermining of beliefs in the autonomy and rationality of consumersThe undermining of beliefs in the autonomy and rationality of consumers

The undermining of beliefs in the autonomy and rationality of consumers2007

John O'Shaughnessy

Details

First published
2007
OL Work ID
OL3515295W

Subjects

Consumer behaviorConsumersConsumers' preferencesMarketingPsychological aspectsPsychological aspects of MarketingResearchConsommateursPréférencesComportementRechercheAspect psychologique

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Book data from Open Library. Cover images courtesy of Open Library.