The marketing power of emotion

The marketing power of emotion2003
Details
- First published
- 2003
- OL Work ID
- OL3515293W
Subjects
AdvertisingConsumer behaviorConsumersDecision makingEconomic aspectsEconomic aspects of EmotionsEmotionsMarketingPsychological aspectsPsychological aspects of AdvertisingPsychological aspects of Decision makingPsychological aspects of MarketingPsychologyPsychologieAspect psychologiqueAspect économiqueComportementGefühl