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The marketing power of emotionThe marketing power of emotion

The marketing power of emotion2003

John O'Shaughnessy

Details

First published
2003
OL Work ID
OL3515293W

Subjects

AdvertisingConsumer behaviorConsumersDecision makingEconomic aspectsEconomic aspects of EmotionsEmotionsMarketingPsychological aspectsPsychological aspects of AdvertisingPsychological aspects of Decision makingPsychological aspects of MarketingPsychologyPsychologieAspect psychologiqueAspect économiqueComportementGefühl

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Book data from Open Library. Cover images courtesy of Open Library.