Nigel Piercy
23 works on record
Works
Strategic customer management
2009
Tales from the marketplace
2000
Market-led strategic change
1991
Management Information Systems (Management & New Information Technology Series)
1986
Marketing budgeting
1986
Managing marketing information
1983
Strategic marketing
1982
Export strategy, markets and competition
1982
Management information systems
The Management implications of new information technology
Marketing Strategy and Competitive Positioning (6th Edition)
Online Course Pack
Role and function of the chief marketing executive and the marketing department
1986
Marketing organisation
1985
Export marketing in the north of England
1980
The Oxford handbook of strategic sales and sales management
Marketing asset accounting
Marketing Strategy and Competitive Positioning
Managing Marketing Information (RLE Marketing)
Marketing Organisation (RLE Marketing)
Export Strategy
Marketing Budgeting (Rle Marketing)
Low cost marketing analysis