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Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

Brigitte Nicoulaud, John Rudd, Nigel Piercy, Nick Lee, Graham Hooley

3.9(9)on Goodreads

Details

OL Work ID
OL20747693W

Subjects

CommerceBusiness planningMarketing, management

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Book data from Open Library. Cover images courtesy of Open Library.