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Managing marketing informationManaging marketing information

Managing marketing information1983

Nigel Piercy

Details

First published
1983
OL Work ID
OL2122378W

Subjects

MarketingManagementMarketing researchManagement information systemsRechercheInformatiesystemenGestionMarketinginformationssystemMarketing, managementInformation storage and retrieval systems, marketingCommunication in marketing

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Book data from Open Library. Cover images courtesy of Open Library.