Paul N. Bloom
15 works on record
Works
Scaling your social venture
Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors
The Future of consumerism
Scaling social impact
Advances in Marketing and Public Policy
Knowledge development in marketing
Advertising, competition, and public policy
Handbook of Marketing and Society
Marketing Professional Services
Consumerism and beyond
Slotting allowances and fees
A framework for identifying the legal and political risks of using new information technologies to support marketing programs
A Framework for Identifying the Legal and Political Risks of Using New Information Technologies to Support Marketing Programs (Report No 92-102)
Criteria for assessing research on the effects of marketing communications
Ama Educators' Proceedings, 1989