Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors

Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors
Details
- OL Work ID
- OL17912290W
Subjects
Social marketingSales & marketingSociology, Social StudiesMarketing - GeneralMarketingBusiness & EconomicsBusiness / Economics / FinanceBusiness/EconomicsMarketing - ResearchGeneralBusiness & Economics / Marketing / GeneralReference - GeneralMarketing, social aspects