J
Jean-Claude Larreche
17 works on record
Works

MARKSTRAT3
1998
MECA Report (FT Management Briefings)
MECA Report (FT Management Briefings)
1998

Marketing strategy
1992

MARKSTRAT 2

Marketing management

Markstrat 2

Readings in marketing strategy

Meca Report on the Competitive Fitness of Global Firms
Measuring the Competitive Fitness of Global Firms 2001
Measuring the Competitive Fitness of Global Firms 2001
Value Creation Selling
Value Creation Selling

Readings in Marketing Strategy

Marketing Management
MARKSTRAT A Marketing Strategy Game Teaching Notes
MARKSTRAT A Marketing Strategy Game Teaching Notes

Markstrat3 - Simulacion Estrategica de Mercadotecnia
Value Capture Selling
Value Capture Selling
Participant Handbook (Building the Bridge from Learning to Action)
Participant Handbook (Building the Bridge from Learning to Action)
Circular Markstrat
Circular Markstrat