J
Jean-Claude Larreche
17 works on record
Works
MARKSTRAT3
1998
MECA Report (FT Management Briefings)
MECA Report (FT Management Briefings)
1998
Marketing strategy
1992
MARKSTRAT 2
Marketing management
Markstrat 2
Readings in marketing strategy
Meca Report on the Competitive Fitness of Global Firms
Measuring the Competitive Fitness of Global Firms 2001
Measuring the Competitive Fitness of Global Firms 2001
Value Creation Selling
Value Creation Selling
Readings in Marketing Strategy
Marketing Management
MARKSTRAT A Marketing Strategy Game Teaching Notes
MARKSTRAT A Marketing Strategy Game Teaching Notes
Markstrat3 - Simulacion Estrategica de Mercadotecnia
Value Capture Selling
Value Capture Selling
Participant Handbook (Building the Bridge from Learning to Action)
Participant Handbook (Building the Bridge from Learning to Action)
Circular Markstrat
Circular Markstrat