R
Rajeev Batra
12 works on record
Works
Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies)
1999
Advertising management
1996
Leveraging consumer psychology for effective health communications
The new emerging market multinationals
Persuasive imagery
Marketing issues in transitional economies
The new direct marketing
Cable TV advertising
Identifying opportunities for repetition minimization
Identifying opportunities for repetition minimization
1984
The psychology of design
The psychology of design
Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge
Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge
The "Hierarchy of advertising effects"
The "Hierarchy of advertising effects"