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The "Hierarchy of advertising effects"

The "Hierarchy of advertising effects"1986

Rajeev Batra

Details

First published
1986
OL Work ID
OL38793244W

Subjects

AdvertisingPsychological aspectsConsumersResearchHuman information processingConsumers' preferencesBrand choiceTime-series analysis

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Book data from Open Library. Cover images courtesy of Open Library.