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The new emerging market multinationalsThe new emerging market multinationals

The new emerging market multinationals

Rajeev Batra

About this book

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.

Details

OL Work ID
OL16618244W

Subjects

Branding (Marketing)Strategic planningMarketingGlobalizationHf5415.1255 .b397 2012658.8/27

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Book data from Open Library. Cover images courtesy of Open Library.