The new emerging market multinationals

The new emerging market multinationals
About this book
"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.
Details
- OL Work ID
- OL16618244W
Subjects
Branding (Marketing)Strategic planningMarketingGlobalizationHf5415.1255 .b397 2012658.8/27