K
Kim Bartel Sheehan
9 works on record
Works

Using qualitative research in advertising: strategies, techniques, and applications

Hitting the Sweet Spot - Again

Principles of Integrated Strategic Communication

Controversies in Contemporary Advertising
Using Qualitative Research in Advertising
Using Qualitative Research in Advertising
2002
Advertising Management in a Digital Environment
Advertising Management in a Digital Environment
Advertising Media Workbook and Sourcebook
Advertising Media Workbook and Sourcebook
Advertising Strategy
Advertising Strategy
Advertising Campaigns Workbook, Second Edition
Advertising Campaigns Workbook, Second Edition