Using qualitative research in advertising: strategies, techniques, and applications
Using qualitative research in advertising: strategies, techniques, and applications
Kim Bartel Sheehan, Ronald E. Taylor, Margaret Ann Morrison, Eric Haley, Margaret A. Morrison
Details
- OL Work ID
- OL18204289W
Subjects
MethodologyResearchQualitative researchMarketing researchAdvertisingBusiness / Economics / FinanceStrategic PlanningBusiness & EconomicsBusiness/EconomicsMarketing - ResearchAdvertising & PromotionBusiness & Economics / Advertising & PromotionMarket researchAdvertising, research