Lynn R. Kahle
17 works on record
Works
Consumer behavior knowledge for effective sports and event marketing
Social values and social change
Sports marketing and the psychology of marketing communication
Internet applications in Euromarketing
Creating images and the psychology of marketing communications
Values, lifestyles, and psychographics
Communicating Sustainability for the Green Economy
Creating images and the psychology of marketing communication
Belief Systems, Religion, and Behavioral Economics
Attitudes and Social Adaptation
Euromarketing and the Future
Internet Applications in Euromarketing (Journal of Euromarketing, 2) (Journal of Euromarketing, 2)
Cross-National Consumer Psychographics
Marketplace lifestyles in an age of social media
Methods for studying person-situation interactions
Consumer Social Values
APA Handbook of Consumer Psychology