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Consumer behavior knowledge for effective sports and event marketingConsumer behavior knowledge for effective sports and event marketing

Consumer behavior knowledge for effective sports and event marketing

Lynn R. Kahle

Details

OL Work ID
OL15586623W

Subjects

MarketingConsumer behaviorCommunication in marketingSpecial eventsSportsSports, marketingConsommateursComportementÉvénements spéciauxCommunication en marketingSPORTS & RECREATIONEssaysHistoryBusiness AspectsReferenceGAMESGamblingTRAVEL

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