Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Creating images and the psychology of marketing communicationsCreating images and the psychology of marketing communications

Creating images and the psychology of marketing communications

Lynn R. Kahle

Details

OL Work ID
OL18232098W

Subjects

Brand choiceCross-cultural studiesCommunication in marketingAttachment behaviorImagery (Psychology)Consumer behaviorConsumers' preferencesConsommateursÉtudes transculturellesPréférencesComportementImagerie (Psychologie)Marques de commerceChoixAttachementCommunication en marketingImageryBUSINESS & ECONOMICS

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.