“The best ideas come as jokes. Make your thinking as funny as possible.””
Quotes by Ogilvy, David
“The consumer isn't a moron. She is your wife.””
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.””
“Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.””
“Where people aren’t having any fun, they seldom produce good work.””
“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.””
“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.””