Lex

Browse

GenresShelvesPremiumBlog

Company

AboutJobsPartnersSell on LexAffiliates

Resources

DocsInvite FriendsFAQ

Legal

Terms of ServicePrivacy Policygeneral@lex-books.com(215) 703-8277

© 2026 LexBooks, Inc. All rights reserved.

Business marketing strategyBusiness marketing strategy

Business marketing strategy1995

Rowland T., Jr. Moriarity, Benson P. Shapiro, V. Kasturi Rangan

Details

First published
1995
OL Work ID
OL3489105W

Subjects

ManagementMarketingProduct managementIndustrial marketingCase studiesBusiness strategySales & marketingMarketing ManagementBusiness/Economics

Find this book

Open Library
Book data from Open Library. Cover images courtesy of Open Library.