B
Benson P. Shapiro
14 works on record
Works
Business marketing strategy
1995
Marketing management
1985
Keeping customers
Seeking customers
Sales program management
National Account Management
National Account Management
1980
Industrial product policy
Industrial product policy
1976
Marketing management readings
Marketing management readings
Price as a communicator of quality
Price as a communicator of quality
Support systems
Support systems
Instructor's manual to accompany
Instructor's manual to accompany
Managing sales task clarity
Managing sales task clarity
Hints for case teaching
Hints for case teaching
Organizing the national account force
Organizing the national account force