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Applying social cognition to consumer-focused strategyApplying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy

Frank R. Kardes, Jacques Nantel, Paul M. Herr

Details

OL Work ID
OL16937940W

Subjects

MarketingConsumer behaviorCongressesAdvertisingCognitionAdvertising, psychological aspectsBUSINESS & ECONOMICSConsumer BehaviorPsychological aspectsSocial aspects

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