F
Frank R. Kardes
13 works on record
Works
Consumer behavior and managerial decision making
1999
Advances in Consumer Research
1996
A nonreactive measure of inferential beliefs
1987
Spontaneous inference processes in advertising
1986
Handbook of consumer psychology
Applying social cognition to consumer-focused strategy
Handbook of Research Methods in Consumer Psychology
Advances in Consumer Research (Vol 23. Issn 0098-9258.)
Advances in Consumer Research (Vol 23. Issn 0098-9258.)
1996
Experiencing Consumer Behavior
Experiencing Consumer Behavior
Consumer Behavior, Science and Practice
Consumer Behavior, Science and Practice
Consumer behavior
Consumer behavior
Consumer Behaviour and Managerial Decision Making (World Student)
Consumer Behaviour and Managerial Decision Making (World Student)
Three Essential Analytical Techniques for the Behavioral Marketing Researcher
Three Essential Analytical Techniques for the Behavioral Marketing Researcher